A dataset of 630 German participants in an online experiment. The experiment investigated the effects of user comments on social network sites (SNS) on individuals' perceptions of journalistic quality. The researchers varied the subject of the article (factor 1: 'Copyright directive' or 'Social housing'), the order of comment presentation (factor 2: before or after the article) and the valence of the comments (factor 3: positive or negative).
snscomments
A data frame of 630 observations and 15 variables:
Age of the participant
Gender of the participant, either 'female' or 'not female'
Level of formal education of the participant, either 'low formal education' or 'high formal education'
Index measuring the psychological trait of a person to enjoy thinking, calculated from several survey items
Index measuring a person's prior knowledge of the presented subject of the article, calculated from several survey items
Numeric id of the group that the participant was in during the experiment
Subject of the article that the participant was given to read, either 'Copyright directive' or 'Social housing'
Order of the comments that the participant was exposed to, either 'Comments after', 'Comments before', or 'Control group'
Valence of the comments that the participant was exposed to, either 'Negative', 'Positive', or 'Control group'
Indicates whether the participant was in the 'Control group' or 'Experimental group'
Index measuring participant's evaluation of the medium's quality, calculated from several survey items
Index measuring participant's evaluation of the article's quality, calculated from several survey items
Participant's perception of the quality of the comments
Participant's perception of the valence of the comments
Participant's measure of how much attention they put in reading the article
This dataset was created from the OSF project: https://osf.io/r867v/, corresponding to the paper: Kümpel, A. S., & Unkel, J. (2020). Negativity wins at last: How presentation order and valence of user comments affect perceptions of journalistic quality. Journal of Media Psychology: Theories, Methods, and Applications, 32(2), 89–99. https://doi.org/10.1027/1864-1105/a000261